Problems we solve
Your revenue problem has a constraint.
More marketing is not always the answer. Sometimes the problem is discovery. Sometimes conversion. Sometimes retention. Sometimes expansion. And sometimes the offer, reputation, or founder is getting in the way.
Constraints. One of them is yours.
The seven constraints
Four levers you can pull. Three blockers that stop you pulling them.
Growth Levers
Discovery
Not enough of the right people know you exist.
Growth Levers
04Underlying Blockers
03What it costs
If your best prospects do not know you are there, nothing else matters.
What each one costs
Read them properly. One of these is taking your revenue.
Growth Levers
04Four stages of the same funnel. Revenue leaks at whichever one is weakest, and pouring more spend in at the top only makes the leak bigger.
- 01
Discovery
Not enough of the right people know you exist.
What it costs
If your best prospects do not know you are there, nothing else matters.
- 02
Conversion
People know you. They are not buying.
What it costs
Attention without conversion is an expensive leak.
- 03
Retention
Customers buy once and disappear.
What it costs
Every lost customer is revenue you already paid to acquire.
- 04
Expansion
You are strong in one market but cannot break into another.
What it costs
Growth has a ceiling if you cannot carry trust into new territory.
Underlying Blockers
03These three sit underneath all four stages. If one of them is your constraint, nothing you do to the funnel will move the number until it is dealt with.
05
Founder Dependency
The business cannot grow beyond the founder's personal capacity.
What it costs
If revenue stops when the founder stops, the business is not scalable.
06
Reputation
How you are perceived is blocking commercial progress.
What it costs
Trust deficit costs real money.
07
Offer
The product, pricing, or positioning is the real problem.
What it costs
No campaign can fix what the market does not want to buy.
You do not need to know which one it is.That is what the diagnosis is for.
The diagnosis
We find the constraint before we recommend the intervention.
The Revenue Diagnostic exists so neither of us guesses. It maps your growth channels, tests all seven constraints, and comes back with the one that is actually costing you money.