Revenue Campaign
You have a number to hit and a deadline to hit it by.
Tell us the target and the date. The campaign is built backwards from both, across whichever channels the target actually needs, and reported against the number every week it runs.
Starts from R75,000 for a 60 to 90 day campaign.
Days at the outside. One number.
Sound familiar
The kind of number a campaign is built around
5,000 event tickets in 90 days
A date that cannot move, a venue already booked, and a number of seats that has to be filled by people who have never heard of the event.
R1M in e-commerce revenue this quarter
A store that works, traffic that converts at a known rate, and a gap between where the run rate sits and where the quarter has to end.
500 customers for a new product in 60 days
A launch with no existing audience for the category, where the first sixty days decide whether the product gets a second budget.
200 programme seats in 6 weeks
An intake with a closing date, a qualification bar that rules most applicants out, and a cost per enrolment that has to stay under a known figure.
The Revenue Engine
Eight steps, every campaign, in the same order.
The order matters more than the steps do. Most campaigns start at Build because that is the part that feels like progress. Starting there is how a business spends R75,000 solving a problem it did not have.
Identify the commercial target.
Establish the baseline.
Identify which constraint is responsible.
Design the intervention.
Execute across the prescribed channels.
Test, refine, improve against the number.
Expand what is working.
Hand over the system to the client.
- 01FindIdentify the commercial target.
- 02MeasureEstablish the baseline.
- 03DiagnoseIdentify which constraint is responsible.
- 04BuildDesign the intervention.
- 05LaunchExecute across the prescribed channels.
- 06OptimiseTest, refine, improve against the number.
- 07ScaleExpand what is working.
- 08TransferHand over the system to the client.
How a campaign runs
What actually happens.
- 01
The number first
Before any channel is discussed: what has to be true commercially, what the baseline is, and what the arithmetic says about how many of what we need at each stage.
- 02
Channels chosen against it
The channels are picked because the target needs them, not because they are the ones everybody runs. Sometimes that is search and trade media. Sometimes it is community and activation.
- 03
Built, launched, optimised daily
Creative, content and media produced and put live, then changed while the campaign is running rather than reviewed after it ends.
- 04
Reported weekly, handed over at the end
Every week you see the number against the target, not the impressions. At the end you keep the assets, the accounts and the audience.
What you get
What you get
Strategy built around your number
The commercial target broken down into the stages that produce it, with the assumptions written down so they can be argued with.
Channel selection with reasons
Which channels, in what proportion, and what each one is expected to contribute to the target.
Weekly reporting against the target
Where the number is, what moved it, and what changes next week. Not a monthly deck of activity.
Daily optimisation
Budget, creative and targeting moved toward whatever is producing, while there is still time for it to matter.
Full asset handover
Everything built during the campaign is yours: creative, copy, audiences, account access and the documentation.
What the fee covers
What is in the number, and what is not.
Campaign fees cover strategy, build, management and optimisation.
Media spend, production and third-party costs are separate, quoted before anything is committed, and approved by you. Nothing is marked up quietly inside a retainer line.
Brief us.
The number, the date, and what you are selling. That is enough to tell you whether a campaign is the right instrument.
Tell us the number and the date. The campaign gets built backwards from both, and reported against the number every week it runs.
Starts from R75,000 for a 60 to 90 day campaign.
Trusted with the numbers of
Prefer to talk first? Book a strategy call.
Questions
What people ask before they start.
How long does a campaign run?
60 to 90 days. Shorter than that and there is no time to optimise; longer and it is a retainer, which is what Growth Systems from R45,000 a month is for.
Is media spend included?
No. Campaign fees cover strategy, build, management and optimisation. Media spend, production and third-party costs are separate and are yours to approve before anything is committed.
Do you guarantee the number?
No, and anybody who does is selling you something. What we commit to is the target being the thing we build against, report against and optimise toward, and telling you early rather than late when the arithmetic stops working.
I am not sure what budget this needs.
Start with the Revenue Diagnostic from R15,000. It comes back in 5 business days with what the target realistically requires, and the fee is credited if you move to a campaign within 30 days.
Revenue Campaign
Every engagement starts with a number. What is yours?
Starts from R75,000 for a 60 to 90 day campaign.