How we work
How we move the number.
Every engagement runs on the same eight steps, in the same order. They exist to find the constraint that is actually holding revenue back, build the intervention that clears it, and leave the capability behind with your team.
Steps. Every engagement.
The Rallinca Revenue Engine
Eight steps. In order. Every time.
Identify the commercial target.
Establish the baseline.
Identify which constraint is responsible.
Design the intervention.
Execute across the prescribed channels.
Test, refine, improve against the number.
Expand what is working.
Hand over the system to the client.
- 01FindIdentify the commercial target.
- 02MeasureEstablish the baseline.
- 03DiagnoseIdentify which constraint is responsible.
- 04BuildDesign the intervention.
- 05LaunchExecute across the prescribed channels.
- 06OptimiseTest, refine, improve against the number.
- 07ScaleExpand what is working.
- 08TransferHand over the system to the client.
The six convictions
What we stand on.
Engagement philosophy
We build engagements around the problem, not the contract length.
Some problems close in 30 days. Some take a campaign. Some need the whole growth system rebuilt and handed over. The work should be the length of the problem, and nothing about a twelve month contract makes a leaking channel stop leaking any sooner.
The Revenue Diagnostic exists so neither of us guesses.
Scoped to the problem
Sprint
30 daysOne channel is leaking. Find the leak and close it.
Campaign
8 to 16 weeksA number to move by a date. Build the campaign that moves it.
Growth system
As long as it takesThe whole engine needs rebuilding, then handing over.
What number are you trying to move?
Tell us the commercial target and the deadline. We will come back with the question we think needs answering first.