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Thinking on growth in Africa.

Arguments we make to clients every week, written down properly. Every figure is linked to the study it came from, so you can check the reasoning rather than take it on trust.

04

Pieces and counting. Every claim sourced.

A working session in progress.Latest
Methodology

The Revenue Diagnostic: why we diagnose before we prescribe

Every agency proposal is a prescription. Almost none of them follow a diagnosis. Here is what we do in the two weeks before we recommend anything.

6 minute read3 sources

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What we are thinking about.

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Three things we have written down in full.

The self assessment, the framework, and the campaign methodology. Each one is the version we would hand a client in a first meeting.

What we publish on

  • Growth Strategy
  • African Markets
  • PR and Media
  • Digital
  • Brand Building

Reading is not the same as moving the number.

When you are ready to work on the commercial problem rather than read about it, tell us what you are trying to move.

Start With Your NumberFind My Constraint