The framework
Most businesses treat the symptom. The constraint is the cause.
The framework we use on every engagement, written out in full. Four growth levers, three underlying blockers, what each one looks like from the inside, and why more marketing usually makes the wrong one worse.
What is in it
Written to be used, not filed.
For anyone who wants to think about growth in systems rather than in campaigns.
- 01All seven constraints, definedDiscovery, Conversion, Retention, Expansion, Founder Dependency, Reputation, Offer. What each one is, and the symptoms it produces.
- 02Why the levers and the blockers are differentFour of these are stages of a funnel you can pull on. Three sit underneath it. Confusing the two is the most expensive mistake in the list.
- 03Worked examplesThe same business with a discovery problem and with an offer problem, and how differently the two should be handled.
- 04How to tell which one is yoursThe questions that separate a conversion problem from an offer problem, which is where most diagnoses go wrong.
The Seven Growth Constraints
Tell us where to send it.
Also worth reading
The rest of what we have written down.
Or skip the reading and tell us the number.
If you already know what you are trying to move and by when, the fastest route is to say so.