The Presidential Dialogue
OVERVIEW
We were tasked with providing PR solutions for the Presidential Dialogue. This dialogue was with South Africa’s president, Cyril Ramaphosa. It was organised by the Business Women’s Association of South Africa (BWASA), an association of business and professional women in South Africa. It took place on Tuesday, 29 October 2019. The dialogue, convened under the theme “The Economy is woman”.
SITUATION
This was the first ever Presidential Dialogue organised by the client. Rallinca Media provided public relations, media relations, social media, photography and videography for the event.
APPROACH
Rallinca Media engaged with BWASA members to ensure the event is fully subscribed. We wrote pre-event and post-event press releases, engaged editors and journalists, created content and promoted the event online and offline using bespoke PR tactics.
RESULTS
The event was live streamed across all South Africa’s News media platforms, achieved over 60 news features/interviews, trended on Twitter on the day of the event and had outstanding photography and videography content. The pre-event marketing aided in ensuring the event was fully subscribed. Those unable to attend, including in rural areas, were reached via mass media.