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Sonto Pooe and Native Child Secure Another Prestigious Clicks SED Award in 2023

Johannesburg - 15 November 2023 - In a groundbreaking achievement, Sonto Pooe, the visionary force behind Native Child, proudly announces yet another triumph as Native Child secures the Clicks Supplier Enterprise Development (SED) Award for 2023. This esteemed accolade recognizes Native Child as the top-performing business in its category, underscoring the brand's unwavering commitment to excellence and sustainable business practices.


"I wasn't expecting to receive this award; it was a complete surprise. I am incredibly grateful that my business has been recognized as the best supplier in its category by Clicks, a top retailer in South Africa. It has taken lots of hard work, perseverance, and dedication to get to where I am today," says Pooe.



Sonto Pooe's journey is deeply rooted in her passion for hair and dedication to creating chemical-free, cruelty-free products that promote hair and body health. What began as a personal mission to address hairline issues has blossomed into a thriving business that resonates with individuals globally. Pooe's commitment to innovation and sustainability has not only earned her numerous awards but has also positioned Native Child as a frontrunner in the natural beauty industry.


"This marks a significant milestone in our journey, making our commitment to authenticity, quality, and natural beauty accessible to a diverse international audience. It's more than a business move; it's an opportunity to share the essence of Native Child with the world, promoting confidence and wellness in every corner,” adds Pooe.

In a significant stride towards global accessibility, Native Child's acclaimed natural-based hair and body-care products are now available on Amazon. This expansion aims to make Native Child's premium offerings accessible to a broader international audience, allowing users worldwide to experience the brand's commitment to quality and authenticity.



"Expanding our footprint to Cape Town is more than just opening another salon; it's a celebration of community, diversity, and the beauty that transcends borders. Cape Town holds a special place in our hearts, and with the launch of our new salon, we are excited to weave the tapestry of Native Child into the vibrant fabric of this city. It's not just about providing exceptional hair and body-care services; it's about fostering a sense of belonging and natural beauty for everyone in Cape Town," she says.


Native Child's success is not confined to accolades alone; the brand has established a formidable presence both locally and internationally. With three thriving salons in Johannesburg, Native Child is set to broaden its footprint with the grand opening of another salon in Cape Town in December 2023. This strategic expansion reinforces Native Child's commitment to providing exceptional hair and body-care services to diverse communities.

Native Child has successfully captured the attention and loyalty of a much larger American clientele. This accomplishment is a testament to the brand's universal appeal and the efficacy of its natural-based product range. The expansion into the international market aligns with Native Child's vision of fostering natural beauty and wellness on a global scale.




About Native Child:

Native Child, founded in 2015 by Sonto Pooe, is a locally-manufactured, natural-based hair and body-care brand dedicated to promoting wellness and natural beauty. The brand's commitment to quality, innovation, and sustainability has garnered acclaim both nationally and internationally.



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